About Us

Based in Los Angeles, Private Financial, Inc. is an equity-based lender that specializes in arranging loans with borrowers who, for the most part, are property owners, buyers or entrepreneurs with substantial cash equity in the property, and we also specialize in investors above-market returns and a source of consistent residual income.

Private Financial, Inc. is licensed by the California Bureau of Real Estate and the Federal Nationwide Mortgage Licensing System & Registry. We are proud to be a member of the California Mortgage Association (CMA), which is our industry trade organization that provides continuing education and training to its members and promotes responsible lending.

Based in Los Angeles, Private Financial, Inc. is an equity-based lender headed by Jeralyn Sommers.  We specialize in arranging loans with borrowers with substantial cash equity in a property. We also specialize in investors’ above-market returns and sources of consistent residual income.

Private Financial, Inc. is licensed by the California Bureau of Real Estate and the Federal Nationwide Mortgage Licensing System & Registry. We are proud to be a member of the California Mortgage Association (CMA), which provides continuing education and training to its members and promotes responsible lending.

Jeralyn Sommers is President of Private Financial, Inc. She is a licensed real estate broker and maintains an NMLS MLO endorsement. Since 1989 she has consistently been involved in the conventional / private lending field both professionally  and as a private investor and as a private real estate investor and manager.

Our loan programs focus primarily on non-owner occupied properties in Southern California. As an equity-based lender, Private Financial, Inc. approves loan applications based on the property’s equity, the borrower’s ability to repay the loan and if the deal makes sense. As a Direct Lender, we fund loans with our own money and a network of Private Money Lenders.

We pride ourselves on excellent customer service and strive to fulfill the highest standards of compliance, origination, underwriting and servicing. Our goal is to make the mortgage process a pleasurable experience by working closely with borrowers, investors and brokers to make sure your transaction closes in a fast, secure, efficient and professional manner. We are always available to answer any questions or address any concerns you may have.

We strive to provide safe investments to our investors and provide financing to as many borrowers as possible. If you are looking to borrow money to purchase or refinance an investment property or looking for a trust deed investment secured by a piece of real estate, call our office today to see how we can help.

Real Estate Broker
California Bureau of Real Estate — License Number #01047826
NMLS #290528